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Product Mavens | Useful Stuff for the Mobile Product Manager

Evolution of the Mobile World: Looking Back and Looking Ahead

As mobile continues to drive forward at a breakneck pace, it isn’t only [...]

How to Turn Your App Users from Naughty to Nice

During the holiday season, it is not just department stores and online retailers that [...]

Shifting Focus From App Installs to Active Users

Installs are no longer the priority metric for app optimization. Basically, raw downloads [...]

By |October 8th, 2015|Analytics|

Best Mobile App Analytics – Aligning Business and User Needs

Mobile product managers and marketers of today are quite data savvy. They are [...]

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By |July 6th, 2015|Analytics|