Product Mavens | Useful Stuff for the Mobile Product Manager

Rewarded Video: Is it ‘The King’ or just a trend?

Rewarded Video is a new way of value exchange mobile advertising, built to [...]

By |April 11th, 2016|App Monetization, Mobile App Marketing|

Understand Your User Acquisition and Ad Monetization Better with UX App Analytics

Ever feel like you are trying your luck when it comes to optimizing [...]

The Ins and Outs of Maintaining Popularity after App Launch

So you’ve been anticipating your app’s launch day for some time and it’s [...]

By |January 20th, 2016|Mobile App Marketing, Mobile UX, Product Management|

Evolution of the Mobile World: Looking Back and Looking Ahead

As mobile continues to drive forward at a breakneck pace, it isn’t only [...]

The Most Important Do's and Don'ts of App Indexing

Are you ready to start indexing your app, or deep linking it, but [...]

By |January 14th, 2016|Mobile App Marketing|

Going Global: Basic Tips for Successful App Localization

Many, if not most apps have the potential to reach massive global audiences. [...]

By |January 13th, 2016|Mobile App Marketing, Mobile User Behavior, Mobile UX|

How to Turn Your App's Users into Brand Ambassadors

Word of mouth is as strong as ever in today’s digital age. Recommendations [...]

By |January 8th, 2016|Mobile App Marketing, Mobile User Behavior, Mobile UX|

7 Strategies for Successfully Engaging with Generation Z

The marketing world is abuzz with the topic of Generation Z, the new [...]

By |January 6th, 2016|App Monetization, Mobile App Marketing, Mobile User Behavior|

How to Craft a Stellar App Video Preview for the App Store

No matter how impatient, difficult and demanding your target audience can be at [...]

By |December 22nd, 2015|Mobile App Marketing|

How Important are App Ratings and Reviews to Users?

There are over 1.5 million apps competing for users’ attention in each of [...]

By |December 7th, 2015|App Monetization, Mobile App Marketing|