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  • mobile app loyallty

The Dos and Don’ts of Mobile Loyalty Programs

There is no better time of year to tighten up on those mobile [...]

  • AB testing mobile apps

Do and Don’ts when Running A/B Tests on Your Store Listings

Each time you update your app or submit a new app to the [...]

By |November 2nd, 2016|Mobile App Marketing, Mobile App Testing, Product Launch|
  • what-motivates-users-to-download-apps

What Motivates Users to Download Apps?

Look at the question in the title. Very simple, very straightforward, you’d even [...]

By |October 26th, 2016|Mobile User Behavior, Mobile UX, Startups|
  • retail-mobile-apps

Five Ways Retailers Can Step Up their Mobile Game to Capture More Holiday Sales

Did you know your mobile app customers are also often your most valuable? [...]

By |October 20th, 2016|Mobile Commerce (mcommerce), Mobile User Behavior, User Engagement|
  • differences between tablets and smartphones

Tablet vs. Smartphone: What are the key differences in UX and user behavior?

Even though both tablets and smartphones have a similar form factor and an [...]

By |October 19th, 2016|Mobile UI, Mobile User Behavior, Mobile UX, Mobile UX Design, Usability|
  • health-and-fitness-apps

UX in Health and Fitness Apps: What it takes to do it right

Getting a rock solid mobile app user experience is hard in its own [...]

By |October 13th, 2016|Industry Insights, Mobile UX, Mobile UX Design, Product Management|
  • mobile form design

Why the Art of Form Optimization is Absolutely Worth Your Time

While most app teams know that forms are necessary to capture vital user [...]

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By |October 11th, 2016|Mobile UI, Mobile UX, Mobile UX Design, Usability|
  • mind-the-product-london-2016

Things I Learned Standing Outside the Mind the Product London Conference

After a whirlwind of a trip to London (including one hilarious “Book of [...]

By |October 5th, 2016|Analytics, Industry Insights, Product Management, Technology|
  • scary_in_app_permissions

How to Make Your In-App Permissions Less Scary for Your Users

Let’s face it. As much as people love downloading the coolest new iOS [...]

By |September 30th, 2016|Mobile User Behavior, Mobile UX, Mobile UX Design, Product Management|
  • userengagement

The Best Metrics and Tools for Measuring User Engagement

If you are reading this blog, there is a pretty good chance you [...]

By |September 21st, 2016|Analytics, Mobile User Behavior, Mobile UX, User Engagement|